Screen Fix Predictions: July 2014

July PredictionsFilms Opening in July;

Dawn of the Planet of the Apes
Sex Tape
The Purge: Anarchy
Hercules
Wish I Was Here
Begin Again (Critics: 75% | Audience: 79%)
Tammy (Critics: 21% | Audience: 62%)
Earth to Echo (Critics: 55% | Audience: 64%)


Dawn of the Planet of the Apes –
(Rotten Tomatoes Prediction: Critics: 85-95% | Audience: 85-95%) – Cinema Fix

All it took to sell me this film was monkey’s on horses, if they were to release a trailer of just the apes riding horses for a whole minute, I think I would still watch this film. Unfortunately this film looks even greater than monkey’s on horses, and that scares me because I hate going into films with high expectations. But I have a good feeling about this, as it looks greater in scale than “Rise of the Planet of the Apes” with the complex conflict between human and ape coming into play, Caesar seems even more conflicted perhaps sympathizing for humans downfall and the war scenes look incredible. Whatever happens I’m sure it will be one hell of a ride.

Sex Tape – (Rotten Tomatoes Prediction: Critics: 55-65% | Audience: 75-85%) – Cinema Fix

What makes this film so intriguing is how possible the premise is. I think most of us could admit that amongst our worst nightmares, accidentally mass emailing racy photos of ourselves would rank quite high on that list. Unless such photos don’t exist, then good on you, but who can resist nowadays with the emergence of the front side camera, snapchat and the increase of celebrity nudes. The way technology is going, soon being seen naked will be inevitable, as mentioned in the trailer, what even is the cloud?! The comedy seems to be going for a slapstick and sex jokes route, which is fine by me, therefore I will watch this film.

The Purge: Anarchy – (Rotten Tomatoes Prediction: Critics: 40-50% | Audience: 65-75%– Cinema/Rental Fix (Depends what else is opening)

I was not a fan of the first film and couldn’t understand why a sequel was being made, especially with the less than complimentary response it attained. I mean the premise is pretty interesting and makes you think a little bit about how we are as a society surrounded by violence. But the execution was below par and for a thriller it was quite the opposite. Nevertheless The Purge: Anarchy potentially looks entertaining, with a change of formula, now taking the fight to the streets and casting Crossbones (Frank Grillo) as the lead. That being said it could still end up being a mess, but as long as it provides enough thrills to put us at the edge of our seats, it should easily improve on its predecessor.

Hercules – (Rotten Tomatoes Prediction: Critics: 25-35% | Audience: 55-65%– Rent Fix

One word springs to mind when watching the trailer, “ambitious”. It looks visually impressive and usually that alone would get me in the cinema but I get this feeling it will be all spectacle and no substance. I love The Rock and he will no doubt kick ass but what ultimately turns me off this film is his “I am Hercules!” line, it just comes off so flat and expressionless, I cant help but think he may not be as bad ass as I want him to be. Either way I’m sure it will be entertaining and the CGI monsters may just do the trick for some people.

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